People don't buy products. They buy feelings.
Strategy, naming, identity and voice — so the right customers recognise you, remember you and choose you over the cheaper option.
( BRAND PERSONALITY )
Slide to find your voice.
( THE BRAND HOUSE )
Built from the ground up.
Logos are the roof. Most agencies start there. We start at the foundation — tap each floor.
Identity
Logo, colour, type, imagery and motion — designed last, because now it has something true to express.
- Logo suite & usage
- Colour + type system
- Photography direction
- Social & print templates
Voice
How you sound in a headline, a WhatsApp reply and a complaint. Written down so anyone on your team can do it.
- Tone of voice guide
- Messaging hierarchy
- Taglines & boilerplate
Positioning
The one thing you want to own in your customer's mind — and the proof that you deserve it.
- Positioning statement
- Value proposition
- Competitive map
Research
Founder interviews, customer calls and a competitor audit. We learn what people really think of you.
- 8–12 customer interviews
- Competitor audit
- Perception report
( NAMING )
200 names. One survivor.
- Bunon
- Kantha
- Nodi
- Shuto
- Loomly
- Threadly
- Weavr
- Rongin
- Tantu
- Fabrique
- Sutra
- Aanchal
- Knitwise
- Moshlin
- Jamdani Co
- Gaach
- Tarr
- Bunt
( CONSISTENCY TEST )
Would you recognise it without the logo?
- BUSINESS CARD Nadia Rahman Call
- INSTAGRAM New in: spring knits Shop
- WEBSITE Knitwear for 40 brands Get a quote
- PACKAGING Handle with care Scan
- INVOICE Thank you, Zara Pay now
Five touchpoints, five different companies. This is what most growing businesses look like.Five touchpoints, one brand. Recognisable even with the logo covered.
( WHAT YOU WALK AWAY WITH )
The brand book.
A living guide your team, printer and next agency can all follow. Flip through the chapters.
Story
Why we exist, in 120 words.
- — We exist so local makers can sell globally.
- — We value craft, honesty and speed.
Logo
Primary lockup, clear space, minimum sizes and the six ways never to use it.
- — Clear space = height of the "M".
- — Never stretch, outline or recolour.
Colour
Four core colours, accessible pairings and print values for every one.
- — Green leads, coral highlights.
- — All text pairs pass WCAG AA.
Type
Two families, one scale. How headlines, body and data should look everywhere.
- — Headlines 700, tight tracking.
- — Body 400 at 17px minimum.
Voice
We say "you", never "the customer". Short sentences. No exclamation marks.
- — Write like you talk to a friend.
- — One idea per sentence.
In use
Ready-made templates for social, decks, signage and packaging.
- — Every template lives in Figma + Canva.
- — Updated each quarter.
Start with one day.
A half-day workshop with your founders. You leave with a positioning statement, a personality profile and a clear brief — whether you hire us or not.
09:30
Founder story
Why you started, what you refuse to compromise on.
10:30
Customer truth
What buyers really say about you — from our pre-calls.
11:30
Personality sort
A card game that settles arguments about “how we sound”.
12:30
One-line position
We leave the room with it written on the wall.
$900 credited to your project if you continue