Vermola.

The client

Vermola is a women's fashion brand born in Barcelona. It curates feminine, timeless occasionwear inspired by Mediterranean evenings, with mini, midi and maxi dresses for weddings, birthdays and celebrations, plus bags, jewellery and accessories. This Shopify fashion store design case study covers how we built a store that feels like a magazine and still sells.

Vermola sells internationally in USD, AUD, CAD and NZD, so the store had to work just as well for a customer in North America as for one in Australia or New Zealand.

What we built

We designed the store and customised the Shrine PRO theme on Shopify, then planned the collection architecture and navigation around the way occasionwear customers actually shop. Campaign imagery leads, but every editorial section links straight to products.

Merchandising and conversion tools were added carefully, so urgency and reassurance support the brand rather than compete with it.

1. 01 Editorial homepage full-bleed campaign heroes ("The City Edit", "The Dress Edit"), an "as seen in" press logo strip, and shoppable edits for Wedding Guest, Birthday, Trending Now and The White Edit. Shoppers can start from an occasion instead of a product category.
2. 02 Collection architecture a mega-menu that organizes dresses by length (mini, midi, maxi), print (floral), color (black, white, red, pink, blue, green, brown, yellow and gold, multicolor) and occasion (wedding guest, birthday, swimwear). Accessories are split into jewellery, bags and shoes. The same dress can be found from several starting points, which matches how people browse for an event.
3. 03 Merchandising Best Sellers and New Arrivals carousels with compare-at prices, a "Made for the Entrance" feature, a brand story block (VERMOLA / BARCELONA) and a "Worn by our customers" UGC section. Customer photos show how the dresses look in real life, which reassures first-time buyers.
4. 04 Collection pages each has visual sub-category bubbles, a filter and sort drawer, density toggles, a four-column product grid with swatches and size chips, wishlist hearts and pagination. Swatches and size chips let shoppers check availability without opening every product.
5. 05 Conversion tools a sale countdown bar, a free shipping and 30-day returns message, a live chat widget, the "Vermola Circle" newsletter signup and a country/currency selector. Clear returns and local currency remove two common reasons international shoppers abandon a fashion order.