SEO.
Field notes on building, branding and growing online — written by the people who do the work.
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- AEO / GEO Guide How to get your brand cited by ChatGPT, Perplexity & Google AI AI assistants now answer the questions your customers used to Google. Here is the five-part system we use to get your brand cited by ChatGPT, Perplexity and Google AI. SI Sadia Islam 8 min · 08 Oct
- SEO Case note We deleted 60% of a client’s website. Traffic went up. Content pruning is the most underrated SEO move we know. Here is how we decide which thin pages to delete, merge or keep, and why a smaller site can earn more traffic. NR Nadia Rahman 7 min · 05 Oct
- DEVELOPMENT Essay The 6-week MVP: what we cut, and why Shipping an MVP in six weeks means saying no to features, not to quality. Here is what we cut from a first release, what we never cut, and how we decide. TA Tanvir Ahmed 9 min · 02 Oct
- BRAND Opinion Your logo is not your brand (but it matters) Your logo is not your brand, but it still matters. Here is where brand identity work should start, what a logo actually has to do, and where design spend should stop. RH Rafi Hossain 5 min · 29 Sep
- DEVELOPMENT Comparison Next.js vs WordPress for a Bangladeshi SME in 2026 Next.js vs WordPress for a Bangladeshi SME in 2026: an honest breakdown of build cost, speed, hiring, hosting and who should edit the site, so you can pick the right stack. TA Tanvir Ahmed 11 min · 26 Sep
- DESIGN Case note Five checkout fixes that lifted conversion 38% Five checkout optimization fixes that cut friction and abandoned carts: guest checkout, fewer fields, clear costs, local payments and trust cues, measured over 90 days. SK Sara Khan 6 min · 22 Sep
- MARKETING Data Meta ads in Bangladesh: what ৳1 lakh buys you now What a ৳1 lakh Meta ads budget can do in Bangladesh: how to split it, how to estimate reach and cost per result from your own data, and the mistakes that waste spend. NR Nadia Rahman 8 min · 18 Sep
- DESIGN Guide Designing for bKash-first customers How to design checkout for bKash-first customers in Bangladesh: wallet-first payment flows, OTP and PIN handoffs, Nagad and COD fallbacks, and the errors to plan for. SK Sara Khan 10 min · 14 Sep
- SEO Explainer What is schema markup? A 4-minute explainer Schema markup explained in four minutes: what JSON-LD structured data is, which types matter for a business site, how it supports rich results and AI answers, and the common mistakes. NR Nadia Rahman 4 min · 10 Sep
- BRAND Guide Naming a company: our 5-step workshop Our 5-step company naming workshop: brief, divergent generation, filtering 400 candidates, testing with real people and trademark and domain checks before a name is chosen. RH Rafi Hossain 9 min · 06 Sep
- DEVELOPMENT Explainer Why your site is slow (it’s probably the chat widget) Why is your website slow? Usually third-party scripts: chat widgets, tag managers, trackers and heavy images. The common culprits, how to find them and how to fix each one. TA Tanvir Ahmed 5 min · 02 Sep
- AEO / GEO Essay Writing for AI answers without sounding like a robot How to write content that AI answers can quote without sounding robotic: answer-first structure, clear headings and facts for machines, real voice and expertise for people. SK Sara Khan 7 min · 28 Aug
- MARKETING Opinion The real cost of a cheap website The real cost of a cheap website is rarely the invoice. Here is how hidden costs add up across rebuilds, lost leads, security fixes and SEO, and how to budget for one that lasts. RH Rafi Hossain 6 min · 24 Aug
- DESIGN Opinion Dark mode is not a brand strategy Dark mode is a reading preference, not a brand strategy. When a dark theme genuinely helps users, when it is just a trend, and how to design both modes so your brand holds up. SK Sara Khan 4 min · 20 Aug