WaffenPro.

The client

WaffenPro is a certified German firearms dealer ("zertifizierter Waffenhändler") selling hunting and sporting firearms, optics (riflescopes, night vision, spotting scopes), hunting gear, ammunition, airguns and airsoft, plus accessories. This case covers our PrestaShop development for a firearms dealer with a large, technical catalogue.

The shop is an authorised premium dealer for brands such as Schmeisser, Glock and CZ, and also features Brenner, Meopta, Falke, Steiner and Hera Arms. Those partnerships are a major part of why customers choose WaffenPro, so the site needed to show them clearly.

What we built

We customised the PrestaShop Cartfash theme rather than starting from scratch. PrestaShop handles large catalogues, many product variations and German-language shops well, and keeping the existing platform meant the team kept its familiar back office and modules.

The work focused on three areas: a bold homepage that leads with the brand partnerships, category templates that make a technical catalogue easy to filter, and SEO content beneath each listing to support organic search in Germany.

1. 01 Bold dark header and nav the WaffenPro crosshair logo, a prominent rounded search bar, account and cart icons, and a top menu of Home, Menü, Newsroom, Sales, Combo Deals, SSZ, FAQ, Social and a highlighted Outlet tab. Search is prominent because many buyers arrive knowing the exact model or calibre they want.
2. 02 Dismissible alert banner a red gradient bar for store announcements (e.g. maintenance closures) with a direct "zum Produkt" CTA, so important notices reach customers without a redesign.
3. 03 Brand-partner hero a three-panel visual of "Ihr zertifizierter Premiumhändler für" Schmeisser, Glock and CZ on angled orange bands. Leading with authorised-dealer status builds trust on the first screen.
4. 04 Trust strip secure payment, fast shipping, cash back (account bonus credit) and free returns, answering the questions buyers have before they add to cart.
5. 05 Brand showcase sections full-width lifestyle banners for CZ, Glock, Schmeisser, Brenner, Meopta, Falke, Steiner and Hera Arms, each with a product carousel. Brand-loyal shoppers can go straight to the range they already know.
6. 06 Content and community latest blog posts ("Neueste Beiträge"), "Why buy at WaffenPro", "Vier Bereiche. Ein Ort." and links to the YouTube channel and Instagram, showing the expertise behind the shop.
7. 07 Category templates a sidebar sub-category tree, price-range filter, bestseller widget, product grid with discount badges and orange add-to-cart buttons, sorting and pagination. Each category works the same way, so customers learn the layout once.
8. 08 SEO-rich category content buying guides, legal notes and FAQ accordions beneath each listing, plus support cards for chat, email and phone. This gives search engines useful text to rank and gives buyers the context they need in a regulated market.