RS Auto Mart LLC.
- CLIENT
- RS Auto Mart LLC
- INDUSTRY
- Automotive, pre-owned car dealership
- WHAT WE DID
- UX/UI design, custom WordPress theme and plugin development, inventory system, responsive build
- PLATFORM
- WordPress (custom theme + custom core plugin)
- YEAR
- 2025–2026
( THE BRIEF )
The challenge
Independent used-car dealers compete with large marketplaces that give shoppers powerful search and comparison tools. Car buyers are used to those tools, so a dealer site with a basic list of cars feels outdated and sends people back to the marketplaces.
RS Auto Mart needed its own site with that marketplace-grade experience: a real inventory that is easy to keep up to date, filters that work, and clear routes to finance, trade-in and test-drive enquiries. All of it had to stay fast and work well on mobile.
The client
RS Auto Mart LLC sells quality pre-owned cars, from budget SUVs and minivans to near-new models like a 2024 Chevrolet Traverse RS. This car dealership website design case study covers the UX/UI design and the custom WordPress theme and plugin we built for it.
Its message is "Quality pre-owned cars, real listings, straightforward service": no gimmicks, just clear listings and an easy route to a test drive. The website had to reflect that same straightforward approach.
What we built
Instead of an off-the-shelf dealer theme, we built a custom WordPress theme and a custom core plugin. The plugin holds the inventory, filters, wishlist and comparison logic, so the features keep working even if the design changes later, and staff manage cars in the familiar WordPress admin.
Every part of the design points toward one action: getting a shopper from search to a test drive or enquiry.
- 01 Hero with quick search a full-bleed photo slider (with play/pause controls) sits under a floating search bar with Make, Body type and Max price dropdowns. The search button shows a live count ("Search 6 cars"), so shoppers know what to expect before they click.
- 02 Inventory system a dedicated vehicle post type with an archive page, a sidebar of filters (keyword, make, body type with counts, min/max price, max mileage), sorting, and a grid/list view toggle. These are the filters car buyers expect from the big marketplaces.
- 03 Vehicle detail pages each car has an SEO-friendly URL (e.g. /inventory/2014-honda-cr-v-lx) and its own test-drive and enquiry calls to action. Descriptive URLs help individual listings appear for model-specific searches.
- 04 Save and compare shoppers can add cars to a wishlist ("Saved cars") and compare up to three cars side by side, both reachable from heart and compare icons in the header. Buyers rarely decide on the first visit, so saving cars brings them back to the dealer's own site.
- 05 Conversion pages Finance, Sell your car (trade-in), Contact and About pages, plus a Blog for content marketing, giving every type of buyer a clear next step.
- 06 Homepage merchandising featured cars, "Shop by body type" tiles, a featured-car spotlight and a "How buying works" explainer in three steps that removes uncertainty for first-time buyers.
- 07 Light/dark theme toggle a header switch that lets shoppers browse in the mode they prefer.
( THE SITE, PAGE BY PAGE )
Scroll through it.
Hover to auto-scroll · scroll inside the frame
( WHAT WENT INTO IT )
Under the hood.
- Custom vehicle inventory with multi-facet filtering, sorting and grid/list views
- Wishlist and three-car comparison tool
- Hero quick-search with a live result count
- Book-a-test-drive and enquiry calls to action on every listing
- Finance and sell/trade-in lead pages
- Light/dark mode toggle
- Pill-shaped floating navigation that adapts to mobile
- Server-side caching (LiteSpeed) on Hostinger's CDN for fast page loads
Sora (headings, set tight and bold) paired with Inter (body and UI).
- #FFFFFFBackground
- #0B1527Ink / primary text
- #1E3A6EPrimary navy (buttons, prices)
- #13254AFooter navy
- #F3F4F7Surface / input grey
Clean and premium automotive. Large photo-led hero with a navy overlay, white rounded cards with soft shadows, pill buttons, and an oversized "RS AUTO MART" wordmark in the footer. A clear hierarchy keeps price and mileage at the front.
- CMS
- WordPress
- Theme
- Custom theme rsautomart
- Functionality
- Custom plugin rsautomart-core (inventory, filters, wishlist, compare, brand assets)
- Language / runtime
- PHP 8.x
- Analytics
- Google Analytics
- Caching
- LiteSpeed Cache
- Hosting / CDN
- Hostinger (hCDN edge)
- The dealership now owns a marketplace-grade shopping experience instead of relying only on third-party listing sites.
- Each listing leads straight to a test-drive request or enquiry, which shortens the path from browsing to a showroom visit.
- Staff can add and update vehicles in the familiar WordPress admin.
- Inventory, filters, wishlist and comparison live in a custom plugin, so the features are independent of the theme.