The one thing
AI assistants trust businesses that agree with themselves.
If your website says "est. 2012", Facebook says 2014, and a directory says 2010, AI models lower their confidence in you — and name a competitor instead.
Fix: make one "facts" page with your founding date, address, owner and services, and copy it exactly to every profile.
From the work
A diagnostic centre cut no-shows by 58%.
They added one SMS reminder at 6pm the day before and a WhatsApp link to reschedule. No app, no new staff.
Cost to build: 3 days. Payback: under a month.
Steal this
The 5-line project brief we wish everyone sent.
1. What does the business do, in one sentence? 2. Who is the customer? 3. What should a visitor do on the site? 4. What's the deadline and why? 5. What's the budget range?
Reply to this email with yours and we'll give feedback.
Worth a click
Three things we read this fortnight.
A free Core Web Vitals report for any URL. A long read on why bilingual sites rank better in Bangladesh. A teardown of Daraz's new checkout.
That's it. See you in two weeks.