Nimé by Shop Trendys.
- CLIENT
- Nimé by Shop Trendys
- INDUSTRY
- Fashion / Jewellery & Accessories retail
- WHAT WE DID
- Store setup & theme customisation, catalogue & collection structure, navigation/IA, merchandising sections
- PLATFORM
- Shopify (Dawn theme, customised)
- YEAR
- 2025–2026
( THE BRIEF )
The challenge
Low-ticket fashion jewellery is a crowded, impulse-driven category. Shoppers often arrive from social media, browse on a phone and decide in seconds whether a store feels genuine.
Shop Trendys needed a store that looked more premium than its price point, organised a large and growing SKU count into easy-to-browse men's, women's and gifting paths, and gave first-time buyers enough reassurance (reviews, shipping, quality promises) to check out.
The client
Nimé by Shop Trendys is an Indian online jewellery brand selling trendy, affordable men's and women's jewellery: stainless steel anti-tarnish chains and pendants, rings, bracelets, enamel kadas, earrings, customised pieces and gift "mystery pouches". This Shopify jewellery store case study shows how we gave an affordable range a boutique feel.
Most of the range sits around Rs. 299–399, with free shipping on prepaid orders. At that price point, buyers decide quickly, so the store has to look trustworthy and make products easy to find.
What we built
We set up the store on Shopify and customised the Dawn theme, which is fast and reliable on mobile. We then planned the catalogue, collection structure and navigation so that every product sits in a clear men's, women's or gifting path.
Merchandising sections and a trust layer were added on top, so the homepage both sells and reassures.
- 01 Elevated brand presentation a serif "NIMÉ by Shop Trendys" wordmark and a hero shot of branded satin pouches, with a clear Women Collection / Men Collection split right in the hero. Shoppers choose their path on the first screen.
- 02 Deep mega-navigation Home, All Products, Women's Collection, Men's Collection, Customize Jewellery, Gifts, About Us and Track Your Order. Order tracking in the main menu also cuts down on "where is my order" questions.
- 03 Featured collection grid a 4-column, on-model product grid of men's anti-tarnish pendants and chains with a "View all" CTA. On-model photos show scale and styling better than product shots alone.
- 04 Shop By Categories slider image tiles for Women's Necklaces, Stainless Steel Necklaces, Earrings, Customise Jewellery, Men Rings and Men Chains, giving visual shortcuts to the most popular categories.
- 05 Merchandising banners a "New Arrivals" collage and a "Mystery Pouches" gifting promo, giving regular visitors something new and gift buyers a ready-made option.
- 06 Trust layer a customer testimonial carousel (star ratings, city names), plus a Free shipping / Handcrafted with Love / Quality guarantee icon row. Real reviews and clear promises address the main worries of first-time buyers.
- 07 Collection architecture dedicated collections for anti-tarnish, beads bracelets, enamel kada and rings, gifts for her/him, men's accessories, bracelets, chains and rings, so the catalogue can keep growing without becoming hard to browse.
- 08 Post-purchase support search and order tracking pages help customers find products and follow their orders.
( THE SITE, PAGE BY PAGE )
Scroll through it.
Hover to auto-scroll · scroll inside the frame
( WHAT WENT INTO IT )
Under the hood.
- Customised Shopify Dawn theme
- Gender-split hero CTAs and mega menu
- 13+ curated collections for men, women and gifting
- Category image slider and promotional banners
- Customer testimonial carousel
- Free shipping / handcrafted / quality guarantee trust badges
- Order tracking and site search
- Newsletter signup
- Mobile-first responsive layout
Assistant UI, headings and body (Dawn default, clean sans-serif)
Serif wordmark for the NIMÉ logo
Arial system fallback
- #FFFFFFBackground
- #121212Text
- #121212Primary buttons
- #F0F0F0Secondary buttons
- warm champagne and sand photography tones, taupe logoBrand neutrals
Minimal and editorial. A black-and-white UI lets warm, beige-toned product and lifestyle photography carry the brand, giving an affordable range a boutique feel.
- E-commerce platform
- Shopify
- Theme
- Dawn (customised)
- Frontend libraries
- Tailwind CSS, Swiper
- Analytics / marketing
- Google Analytics, Meta Pixel
- Security
- Google reCAPTCHA
- CDN
- Cloudflare (Shopify edge)
- Payments
- Shopify Checkout, PayPal
- A large catalogue is now easy to browse through clear men's, women's and gifting paths.
- Premium-looking branding and photography raise how much the products seem worth.
- Trust badges and reviews give first-time buyers more reason to check out.
- The collection structure leaves room for new categories as the range grows.