Designed to be remembered.
- CLIENT
- ANKHA
- INDUSTRY
- Fashion / Luxury leather goods & handbags
- WHAT WE DID
- Store setup, Horizon theme customisation, brand presentation & art direction, product catalogue setup
- PLATFORM
- Shopify (Horizon theme)
- YEAR
- 2025–2026
( THE BRIEF )
The challenge
A new luxury label needs to look established from day one. In fashion, the storefront is part of the product: shoppers judge craftsmanship and price by how the brand presents itself, long before they touch a bag.
ANKHA needed a storefront that felt like a fashion house rather than a template store, let striking, story-rich product imagery lead, kept the path from inspiration to checkout short, and supported international shoppers across currencies and regions.
Luxury shoppers also expect a smooth checkout. A beautiful product page loses its effect if paying feels clumsy or uncertain, so fast, familiar payment options were as important as the visuals.
The client
ANKHA is a handbag label whose designs draw on ancient Egyptian symbolism: the Ankh, the Eye of Horus, the scarab, the lotus, Anubis and Cleopatra. The collection covers clutches, totes, shoulder bags and top-handle bags with gold-tone hardware and sculpted details, priced in euros from about €90 to €320.
This luxury handbag Shopify store case study shows how Xenishio Arc set up and customised the Horizon theme so a new label could launch looking like an established fashion house.
What we built
We chose Shopify's Horizon theme for a reliable commerce foundation and spent the effort on art direction: restraint in the interface, so the photography and the Egyptian story can lead.
- 01 Cinematic full-bleed hero "Designed to be Remembered" is set in a refined serif over a moody close-up of an embellished box bag, with a single outlined "Discover ANKHA" CTA. One clear action keeps the first impression calm and confident.
- 02 Minimal navigation Home, Catalog and Contact, with a currency/region selector (EUR), search, account and cart. Fewer choices suit a focused collection and feel more boutique than department store.
- 03 Selection product grid Large image-first cards with quick "Add" and a "View all" link into the catalogue.
- 04 Editorial product pages A large single hero image, serif product title, quantity stepper, Add to cart, Shop Pay accelerated checkout with more payment options, a short story-led description, and a "You may also like" row.
- 05 Store essentials Collections and full catalogue pages, a contact page, customer sign-in, and a complete policy set (privacy, refund, shipping, terms, contact information). Clear policies matter to international buyers ordering from a new brand.
- 06 Retention An email list footer ("Get exclusive deals and early access to our secret room") and a floating live-chat button. Framing the newsletter as exclusive access fits a luxury brand better than a discount pop-up.
( THE SITE, PAGE BY PAGE )
Scroll through it.
Hover to auto-scroll · scroll inside the frame
( WHAT WENT INTO IT )
Inside the luxury Shopify store.
- Shopify Horizon theme, customised for a luxury fashion brand
- Full-bleed hero with overlaid serif headline
- Multi-currency / region selector
- Shop Pay accelerated checkout
- Related-product recommendations
- Floating customer chat widget
- Email capture framed as exclusive "secret room" access
- Complete legal and shipping policy pages
- Responsive, image-led mobile layout
Playfair Display hero and product headings, a high-contrast editorial serif
Lora navigation, body and UI text
- #FFFFFFBackground
- #000000Text
- #000000Buttons
- #000000Logo tile
- deep burgundy, caramel, emerald, obsidian, ivory, goldProduct palette
Quiet luxury. A white, typographic UI steps back so warm, art-directed product photography (gold hardware, sandstone, drapery, pyramids) carries the Egyptian story. Serif type and generous whitespace give the store the pace of a gallery rather than a shop.
- E-commerce platform
- Shopify
- Theme
- Horizon
- Analytics
- Google Analytics
- Security
- Google reCAPTCHA
- CDN
- Cloudflare (Shopify edge)
- Payments
- Shopify Payments / Shop Pay, PayPal
- Internationalisation
- Shopify Markets currency & region selector
- A new label launched with a storefront that reads as a fashion house.
- Image-first product pages and Shop Pay keep the path from discovery to checkout short.
- Multi-currency support and a full set of policy pages prepare the store for international buyers.
- Building on Shopify Horizon keeps the store easy for the brand to run and update as the collection grows.